Uyo Club, Media Group To Promote Reading Culture


A community of books’ enthusiasts based in Uyo, the Akwa Ibom State capital, Uyo Book Club (UBC) has signed a Memorandum of Understanding (MoU) with a leading integrated marketing and communications network, MediaFuse-Dentsu, Nigeria (MDN), for a sponsorship deal aimed at promoting reading culture amongst the youths.

The event, expected to culminate in the signing of the deal, according to the organisers, is billed for Watbridge Hotel and Suites, Uyo, on Saturday, May 25, 2024, LEADERSHIP learnt on Tuesday.

According to the group chief executive officer (GCEO) of NediaFuse -Dentsu, Nigeria, Emeka Okeke, the concept of book reading “aligned with MediaFuse-Dentsu Nigeria’s commitment to fostering creativity and knowledge.”

He said, “The sponsorship deal is another way of supporting initiatives that foster reading culture and promote literacy, few months after the company donated computers to Army Children Senior High School (ACHS), Ikeja, Lagos to empower students with the necessary tools for the digital age and improve their chances of success.”

“MediaFuse-Dentsu Nigeria is excited to partner with the Uyo Book Club and help them continue to provide a platform for people to connect and explore the literary world.

“At MediaFuse-Dentsu Nigeria, we believe in the power of stories to inspire and educate. We are committed to supporting initiatives that foster creativity, education, and community engagement,” Okeke stressed.

Responding, the founder of the Book Club Initiative in Akwa Ibom State, Dr Udeme Nana, commended MediaFuse-Dentsu for sponsoring the book reading session.

He said, “Uyo Book Club, a community service initiative based in Akwa Ibom State, South-South Nigeria, seeks to bridge the yawning gap observed in the reading habit of Nigerians. We are delighted to have MediaFuse-Dentsu Nigeria on board in the mission to re-awaken the culture of reading and also promote it among Nigerians.

“MediaFuse-Dentsu Nigeria is a leading integrated marketing communications agency, offering a comprehensive range of services including media planning and buying, creative and content development, digital performance, location services, and public relations.

“The agency is a member of the Dentsu International Network, one of the world’s largest marketing communications groups with a presence in over 65 countries around the world.

“The Uyo Book Club is a platform for passionate readers to connect, discuss literature, and share their love of books,” he said.

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