As Nigerians celebrate the festive season, many corporate organizations are rolling out new television commercials (TVCs) to connect with their customers and share in the joy and euphoria of the season. Globacom, Nigeria’s leading telecommunications brand, once again set the tone for the 2024 Yuletide with its latest TVCs.
The two new commercials, tagged “Merry Christmas” and “Feliz Navidad,” underscore Globacom’s commitment to spreading joy and festive cheer to its customers and the general public.
A Tradition of Excellence
Globacom has consistently pushed the boundaries of creativity and innovation in its TVCs, making them a hallmark of the brand. The company’s TVCs have become an integral part of Nigeria’s pop culture, often generating buzz and excitement among viewers. This year’s Yuletide TVCs are no exception, as they have already started making waves on social media and television screens across the country.
“Merry Christmas” TVC: A Blast from the past
The first TVC, “Merry Christmas,” takes viewers on a nostalgic journey to the 1970s and 1980s, showcasing the warmth and tradition of rural Nigeria during Christmas. It went on memory lane, capturing the essence of togetherness, blending the cultural richness of rural life with the spirit of Christmas.
It featured the legendary King Sunny Ade and his ensemble of dancers and musicians, entertaining guests at a party, with the percussions, rhythm, and dance merging to foster cordiality and enchanting memories of the season. The commercial is a vibrant and energetic celebration of the festive season, with King Sunny Ade’s iconic music and dance moves taking center stage, and delighting the viewers with good music, with guests dancing joyously to the rhythm..
The village scene is alive with excitement, as children play and women cook up a storm in open-air kitchens, filling the air with the mouth-watering aroma of local delicacies. The sounds of Juju music blend perfectly with the lively atmosphere, as families and friends gather to dance and celebrate the festive season. A woman adorned in the vibrant Aso ebi fabric for the party steps out of a vintage Peugeot 504 car, further emphasizing the commercial’s 1980s setting. The Glo TVC beautifully captures the essence of togetherness, seamlessly blending rural Nigeria’s rich cultural heritage with the spirit of Christmas.
The commercial subtly highlights the importance of staying connected with loved ones, no matter the distance. The catchy phrase “Better don come” brings the TVC to a close, leaving a lasting impression on viewers. It’s a masterclass TVC, showcasing Nigerian culture and talent, and a sure one to get viewers in the mood for Christmas.
“Feliz Navidad”: A Star-Studded Affair
Glo’s “Feliz Navidad” commercial is a vibrant celebration of culture, unity, and festive joy. The commercial’s Christmas party scene is electric, with tap dancers taking center stage and their feet tapping out intricate rhythms that blend seamlessly with the upbeat melody of Feliz Navidad.
It brings together a star-studded cast including Nollywood’s Timini Egbuson, Uche Nwaefuna (Uchemontana), Chigozie Stephanie Alichi (Chizzy Alichi), Tomi Ojo, Eronini Osinachim, Kiki Bakare, and Tope Adenibuyan (Teddy A), among others, coming together to toast the season and share in the joy of music, movement, and the warmth of the Christmas spirit.
The lively pulse of the music is complemented by the vibrant instruments and harmonious vocals of the music band performers, creating an unforgettable celebration of culture, unity, and festive joy. As the cast comes together to toast the season, laughter and cheer fill the air, sharing in the joy of music, movement, and the warmth of the Christmas spirit.
These heartwarming commercials have further endeared the Glo brand to its subscribers and the Nigerian public, spreading joy and festive cheer during the season of love, hope, gifts, and celebrations.
Industry experts’ opinions:
According to industry watchers, Globacom’s TVCs have once again set the tone for the festive season, further endearing the brand to its subscribers and the general public. “Globacom’s TVCs are always a delight to watch, and this year’s offerings are no exception,” said Ademide Gafar, an industry watcher. “The brand’s commitment to spreading joy and festive cheer is evident in every frame of the commercials”.
John Michael, a marketing communications expert, noted that Globacom’s TVCs are a testament to the brand’s leadership in the telecommunications sector. “Globacom is not just a leader in the telecommunications sector, but a prominent creator of unforgettable commercials,” he said.
As the festive season approaches, Globacom’s TVCs are a reminder of the joy, love, and warmth that defines the season. Thus, it’s Feliz Navidad – Merry Christmas from the proudly Nigerian telecoms Company.